破坏性创新应用、价值网构建与互补性资产

Application of Destructive Innovation,Construction of Value network and Complementary Assets

破坏性创新战略的成功应用,必须围绕破坏性创新产品价值主张制定业务成长计划和商业运作模式,构建具有持久竞争力的高绩效价值网,在此过程中,互补性资产起决定作用。在破坏性创新商业化过程中互补性资产决定着创新绩效的获取能力,互补性资产的创新为破坏性创新构筑了更多的产业壁垒,增强了对破坏性创新保护力度,构建了竞争优势的持久性。在价值网构建过程中,产品价值来源与价值网的绩效决定于互补性资产活动的开展与整合,而价值属性排序和衡量标准又为互补性资产选择提供了依据,价值网的特性为互补性资产活动能力提出了要求,进而完善和提升了互补性资产。

Successful application of destructive innovation strategy must revolve around values of destructive innovation products and therefore design business growth plan and business operating mode, construct a high - performance value network with sustainable competitiveness. In this process, complementary assets are the determinant factor, because they determine the availability of innovative performance, their innovation estab- lishes more industrial barriers for destructive innovation, reinforces the protection of destructive innovation, and forms the sustainability of competitive advantage. In the process of value network construction, the activ- ities and integration of complementary assets determine the source of product value and value network perfor- mance. The ordering and measuring standards of values are the foundation of complementary assets selection. The traits of value network set up requirements for acting ability of complementary assets, and therefore im- prove complementary assets.