摘要
基于已有文献,本文分析生产能力约束对服务企业质量差异化动机的影响,当服务企业存在生产能力约束时,生产能力约束削弱了服务企业质量差异化的动机,此时服务企业的产品质量存在较小的差异化,同时也揭示了我国服务企业产品同质化存在的深层次原因。
Based on the existing literature, this paper analyzes the influence of production capacity constraints on quality differentiated motivation of service enterprises, when the production capacity restriction affects the motive of service enterprises, the production capacity constraints Weakened the quality differentiated motivation of service enterprises, there is less difference between service enterprises~ products quality. At the same time, it reveals the deeper reason of service enterprises providing homogeneity products in China.
出处
《价值工程》
2013年第35期152-153,共2页
Value Engineering
关键词
生产能力约束
质量差异化动机
服务业
production capacity constraints
quality differentiated motivation
service enterprises
