摘要
由于《销售管理》是一门实践性很强的课程,在教学中需要通过体验式教学来让学生理解知识、体会销售技巧并最终提高销售管理实操能力。本文作者设计了"销售竞赛"应用于《销售管理》的实践教学环节,起到了较好的教学效果。
As Sales Management is a highly practical course, it is necessary to help students understand the knowledge and marketing skills and improve their operable ability through experimental teaching. In this paper, the author designed a ＂sales contest＂ used in practice teaching of Sales Management, which has a good teaching effect.
出处
《价值工程》
2013年第35期258-259,共2页
Value Engineering
关键词
体验式教学
销售竞赛
销售管理
教学方法
experiential teaching
sales contest
sales management
teaching methods
