摘要
运用文献资料、调查、逻辑分析等方法,对我国体育品牌公司的上市路径、价值体现及效应进行研究和分析。结果表明:我国的体育品牌公司中在境内外证券交易所上市融资的路径宽泛,如在国内A股、东南亚、香港联交所以及美国纳斯达克市场等上市融资;体育制造及消费类公司占据多数;品牌上市后在国际市场上销路较好;公司品牌价值和投资价值比较理想;国内外投资者的投资热情和蝴蝶效应也较为显著。由于上市整体数量较少,与我国体育产业的规模和前景不相匹配,显示出行业发展不均衡。但这些公司为我国体育品牌拓宽了的融资之路,与资本市场融合积累了经验。
Using the methods of literature review, investigation, logic analysis and so on, this paper studies the listed path and the value effect of China＇s sports brand companies. The results showed that： the path for China＇s sport brand companies in the domestic and foreign stock exchange listing and financing is broad, such as in the domestic A shares, Southeast Asia, the Hong Kong stock exchange and NASDAQ markets such as the United States of America so listed financing; the sports manufac- turing and consumer companies make up majority; many brands have opened market in the international market after being lis- ted; highlight the company~ brand value and the value of investment; domestic and foreign investors ＂enthusiasm and the but- terfly effect is also more prominent. The overall listed number is limited, which doesnt match China＇s sports industry scale and the prospects, and shows industry development is not balanced. The companies broaden the financing road for China＇s sports brand, and have accumulated experience for capital market integration.
出处
《广州体育学院学报》
CSSCI
北大核心
2013年第6期31-36,共6页
Journal of Guangzhou Sport University
关键词
体育品牌
公司
上市
路径
效应
sports brand
listed company
path
effect
