消费引领:补齐我国文化产业发展的短板

Consumption-led:Padded Short Board of Chinese Cultural Industries

文化产品与服务的消费问题是当前中国文化产业发展的瓶颈。我国公民文化消费的增长与欧美等发达国家的经验有所不同,由于发展阶段和发展方式不一样,我国的文化消费一直处于疲软状态。扩大文化消费,增加文化消费总量,提高文化消费水平,是文化产业发展的内生动力,是当前推动文化产业发展的关键环节和重要着力点。而文化消费引领首先要将消费者置于市场主体的位置,从市场的角度探讨消费者的文化需求,以文化消费的需求来引领文化产业的发展。

The consumption of cultural goods and services is the current bottleneck in the development of China＇s cultural industries. The growth of our citizens＇ cultural consumption, limited by underdevelopment and difference in pattern, is distinct from that of developed countries. Therefore, to expand cultural consumption, to increase cultural consumption, and to raise the cultural level of consumption are the endogenous driving force of the development of cultural industries as well as the key and important focal point of promoting the current development of cultural industries. Cultural consumption-led first places the consumer on the market position of the subject, discusses the cultural demands from the perspective of the consumer market, and leads the development of cultural industries with the demand for cultural consumption.