电子商务代运营服务体系构建研究

Construction of the E-commerce Agency-Operation Service System

电子商务代运营在电子商务交易平台发展的基础上逐步壮大。但是电子商务代运营在提供服务的过程中仍存在个性化需求与统一服务之间的矛盾、运作成本高、反应不及时等问题。为了解决电子商务代运营运作中存在的问题,需要构建系统的服务体系。可以从资源整合、过程管理和服务导向等不同侧重点对电子商务代运营服务体系进行具体构建。

The e-commerce agency-operation grows stronger on the basis of the development of e-commerce platform. However, there also exists some problems in the process of the service, such as contradiction between personalized demand and unified service, high operating costs and response delay. In order to solve the problems, we need to build the service system by the ways of integration of resources, process management and service-oriented architecture.