国家图书馆社会形象定位研究

Study on Social Image Positioning of National Library

国家图书馆社会形象的关键要素包括建筑形象、职能形象和文化形象。对国家图书馆的建筑形象、职能形象、文化形象的内涵进行探讨,同时提出国家图书馆这三类形象的定位方法,最后分析国家图书馆建筑形象、职能形象、文化形象的层次递进关系。

The key elements of social image of a national library include the building image, the function implementation image, and the cultural image. The author discusses the connotations of the building image, the function implementation image, and the cultural image, while putting forward the positioning ways about the three types of images. Finally, the progressive relationship among the building image, the function implementation image, and the cultural image of national library is analyzed.