摘要
结合静安典型商业载体及静安南京路商圈的发展现状，从商旅文联动、增强消费者体验、强化信息技术等方面，阐述静安南京路商圈的升级之路。
According to the traditional commercial carrier in Jing＇an District and the development status of Nanjing Road shopping district, the author analyzed the upgrade process of the shopping district in terms of the interactivity among commerce, tourism and culture, the consumer experience improvement, information technology enhancement, etc.
出处
《国际商业技术》
2013年第6期10-12,共3页
International Business & Technology
关键词
商旅文联动
消费者体验
信息技术
静安南京路商圈
interactivity among commerce, tourism and culture,the consumer experience, information technology, Nanjing Roadshopping district in Jing＇an
