广告学专业产学研基地建设探析

Advertising Professional Enterprise-School-Research Base Construction

在知识经济时代,知识的进步扮演着重要的角色,而教育是知识经济的基础,为适应目前产业结构的转变,广告学专业教育在整个架构上的确宜作适当转型。而推动精致广告学教育首要策略即为产学合作,希望透过产学合作机制提升高校教育的职业化特点。本研究即针对广告学专业产学研基地建设进行的研究。

In the knowledge economy era, the progress of knowledge plays an important role, and that education is the basis of the knowledge economy, in order to adapt to the current changes in the industrial structure, advertising professional education indeed in the whole structure should make appropriate transformation. The primary strategy to promote sophisticated advertising education is in- dustry-university cooperation, and hopes that through industry-academia cooperation mechanism to enhance the professional charac- teristics of higher education. This study focuses on advertising professional research bases construction.