摘要
旅游景区标识系统在引导和管理游客、提升游客体验、展示景区形象等方面具有十分重要的作用。目前旅游景区标识系统大多千人一面,功能单一且缺乏特色。基于以上现实,本文以三峡车溪民俗旅游区(以下简称车溪景区)为例,提出了旅游景区标识系统个性化设计实现的途径,并以几个实例进行论证。
Tourism attraction sign system plays a very important role in guiding and managing visitors, improving tourist experience, and showing the tourism area image. The current tourism attraction sign system mostly follows the pattern of the wind, single function and lack of features. Based on the above situation, this paper puts forward some specific ways and suggestions on the personalized design of tourism sign system, taking the Three Gorges Chexi Tujia Folk Tourist Area （ hereinafter referred to as the Chexi tourism area ） as an example.
出处
《科教导刊》
2013年第32期179-180,共2页
The Guide Of Science & Education
关键词
旅游景区
标识系统
个性化设计
三峡
车溪景区
tourism areas
sign system
personalized design
Three Gorges
Chexi tourism area
