从“5W”传播模式浅析影响盐文化影视传播效果的因素

Elementary Analysis to the Influence Factors of Salt Culture Media from the "5W" Mode of Communication

影视行业对盐文化题材的关注为中国盐文化的推广带来了契机。《中国盐文化》、《扬州盐商》、《命脉》等电视纪录片,以及《大盐商》、《盐亨》、《天下盐商》、《碧血盐枭》等盐商题材电视剧的出现,对盐文化的发展提供了机遇与挑战。盐文化的影视传播实践取得了较大幅度的进展,理论研究却少有建树,从"5W"传播模式分析影响盐文化影视传播效果的因素显得至关重要。

The concern of film and television industry on salt culture brings the opportunity for Chinese salt culture. There are many opportunities and challenges for salt culture because of the documentary as ＂Chinese salt culture ＂, as ＂Yangzhou salt merchants＂, as ＂ Life line ＂, and the TV drama about salt merchants as ＂The salt merchants＂, as＂ Salt hero＂, ＂The world salt merchants＂ and ＂Sweetness in the Salt＂. Practices of salt culture media has made notable progress, but theoretical research is lack of success. From the ＂5W＂ mode of communication to analyze influence factors of salt cul- ture media is crucial.