电子商务网站界面色彩情感的导向性研究

Research into the Guiding Function of Color Emotion in E-commerce Website Interface

网站的色彩具有导向性,能影响消费者的购买决策,能够起到暗示消费的心理作用。结合网站实例与实践经验,从电子商务网站界面入手,探讨了色彩情感的导向性,这是对电子商务网站界面色彩情感导向性研究的一次有益尝试。

The color of website has guiding function to influence consumer＇s purchase decision and to give consumption implication to consumer. In this paper, by combing the website examples and practice, from the angle of E-commerce website interface, researches into color＇s guiding functions. It＇s a valuable try in the research of guiding function of color emotion in E-commerce website interface.