摘要
作为崭新的金融业务模式,2012年以来,金融产品电商化在中国呈现迅猛发展的态势。正是基于此,文章从商业竞争目标以及电子商务的发展入手,从模式创新的角度简述了我国金融产品电商化的发展状况,并在此基础上提出了几点问题及思考。
As of 2012, the online retailing ot tmanclal prouucts trend of rapid development in China, signaling a new mode of financial business. In this backdrop, this paper undertakes a research proceeding from the target of business competition and the development of E-commerce, sketches the development of online retailing of financial products in China from the perspective of business mode innovation, and finally puts forward several issues and ideas.
关键词
商业竞争
电商
金融产品电商化
合作
Commercial competition
cial products
Cooperation Online retailer
Online retailing of finan
