“不满表达”的汉日对比研究——以“网络差评”为例

A Comparative Study on Chinese and Japanese “Expression of Dissatisfaction”:A Case Study of “Online Negative Evaluation”

随着网络购物、网络交易等的发展,"网络评价"也逐渐成为人们的一种日常言语行为。"网络差评"可以算是一种新兴但典型的"不满表达"。汉日"网络差评"的异同是什么呢?它反映了汉日怎样的语言习惯和"不满表达"文化呢?本文通过采集大量汉日"宾馆差评"语料,从语篇内容、语篇构成和"礼貌原则"的运用三个角度展开汉日对比研究,对上述问题作出回答。

With the development and popularity of online shopping and trading, the ＂online evaluation＂ has gradually become everyday speech acts. The ＂Online Negative Evaluation＂ could be a newly emerged but a typical ＂expression of dissatisfaction＂. In this study, we mainly focus on the following issues： What similarities and differences are there between Chinese and Japanese Online Negative r^vamanon . What kind of language habits and what culture of expression of dissatisfaction do they reflect？ A comparative analysis has been made on their content, constitution and ＂politeness principle＂.