摘要
自北京奥运会成功举办之后,人们健康的意识不断增强,这给广东篮球带来了巨大的商机。作为经济强省兼篮球强省,广东篮球拥有巨大的消费市场。本文利用SWOT分析法对影响广东省的篮球消费的因素进行分析及归类,以便进一步提升广东省篮球消费的能力。
After the successful hosting of the Beijing Olympic Games, the consciousness of the people's health is strengthening which brings huge business opportunity for Guangdong basketball. As a strong economic province as well as a powerful basketball province, Guangdong basketball has a large consumer market.In order to further enhance the ability of the Guangdong basketball cGnsumption, this paper will analyze and classify the influencing factors by using the SWOT analysis.
出处
《当代体育科技》
2013年第34期153-154,共2页
Contemporary Sports Technology
关键词
篮球消费
优势
劣势
机遇
挑战
basketball consumption
advantages
disadvantages
opportunities
challenges