提升广东省篮球消费的SWOT分析

the SWOT analysis of promoting the basketball consumption in Guangdong province

自北京奥运会成功举办之后,人们健康的意识不断增强,这给广东篮球带来了巨大的商机。作为经济强省兼篮球强省,广东篮球拥有巨大的消费市场。本文利用SWOT分析法对影响广东省的篮球消费的因素进行分析及归类,以便进一步提升广东省篮球消费的能力。

After the successful hosting of the Beijing Olympic Games, the consciousness of the people＇s health is strengthening which brings huge business opportunity for Guangdong basketball. As a strong economic province as well as a powerful basketball province, Guangdong basketball has a large consumer market.In order to further enhance the ability of the Guangdong basketball cGnsumption, this paper will analyze and classify the influencing factors by using the SWOT analysis.