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积极与消极信息传递中的事件主体效应 被引量:1

The Effect of Agent of Event on News Transmission
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摘要 关于积极信息和消极信息传递的可能性,沉默效应研究与人际流言研究的结果存在着分歧。本研究采用情境问卷的方法,用事件主体对这一分歧进行了解释,并考察了其中的中介变量。结果表明:(1)信息效价的主效应显著,总体来说,人们更倾向于传递积极信息。(2)信息效价与事件主体的交互作用显著:积极信息的传递不受事件主体的影响;但个体更愿意传递自身发生的消极事件,而不愿提及对方或他人发生的消极事件。(3)沟通的预期代价在其中起部分中介作用,即个体不愿探讨他人的消极信息更多是由于厌恶损失。 There is a bifurcation between the rumor studies and the MUM effect studies. It is argued that differences between the 2 lines of research include the agent of event. The influence of this factor on news transmission was investigated in this experiment. Results showed that good news was transmitted more often than good news; the transmission of good news was irrelevant with the agent of event, but bad news was transmitted more when it happened on oneself than on audience or others; the anticipated personal costs played a mediation role.
作者 陶塑 袁灿灿
出处 《社会心理科学》 2013年第10期21-25,52,共6页 Science of Social Psychology
基金 中央高校基本科研业务费专项资金(2-9-2012-123) 北京市哲学社会科学规划项目(12SHC024)的资助
关键词 信息传递 沉默效应 信息效价 主相关 他相关 message transmission, MUM effect, message valence, possessor-relevant, other-relevant
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参考文献11

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二级参考文献14

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