民营医院创建专科品牌佳音模式初探

Private hospitals creating specialty brand——Mode of JIAYIN

回顾新疆佳音医院的发展历程,从战略定位设计,发展规划方法、社会美誉度积累和行业责任推行以及国际接轨实践等诸多角度探讨其打造核心竞争力的经营管理要素。从技术和管理等方面全面分析新疆佳音医院生殖健康与不孕症国家临床重点专科的创建路径。期望能够诠释新疆佳音医院品牌成功模式以供其他民营医院讨论和分享。

This article reviews the development of the hospital in Xinjiang JIAYIN process, from strategic positioning design, development planning methods and social responsibility of the industry to implement the accumulation of reputation and international standards, and many other angles to explore its practice to build the core competitiveness of the business management elements. From a technical and management aspects of a comprehensive analysis of Xinjiang JIAYIN hospital reproductive health and infertility specialist focus of national clinical create a path. Xinjiang JIAYIN hospital expects to interpret the brand successthl model for other private hospitals to discuss and share.