基于创意与定位原则下的张掖旅游形象塑造

The Establishment of Zhangye Tourism Image under the Principles of Creation and Position

本文通过对张掖旅游形象的发展现状的分析,提出了张掖旅游形象创意原则与定位原则,并应用该原则提出了"七彩张掖"作为张掖新形象的定位,以此彰显张掖的个性魅力,以此改变人们对张掖传统的固有认识,以新的视角去感触发展中的张掖。

This paper analyzes the now situation of Zhangye tourism image, puts forward creation and position principles, which are applied to propose the ＂rainbow-coloured Zhangye＂ as the new position of Zhangye＇s image. It will also help to demonstrate the unique and charming Zhangye, at the same time, it will help change the traditional idea of people away from their previous perception on Zhangye and help people understand the developing Zhangye in a new point of view.