论低碳文化及其建设路径

The Low-carbon Culture and Its Construction

在后高碳社会,网络文化的高碳化导致的人们日益增多和严重的精神障碍,成为低碳人生建设的主要挑战。应对高碳网络文化精神污染的有效途径之一就是大力开发低碳艺术文化,特别是低碳影视艺术。开发生产低碳影视艺术产业必须遵循和恪守市场机制;市场机制的本质就是人性机制,因此人性原则就成为低碳艺术发展的基本原则。人性原则的核心要义是真实,只有真实人性的再现和表现才称得上真正意义上的艺术真实,而艺术真实乃是艺术德性的根本机制,也是低碳艺术的必要条件。为此,要着力避免人性再现与表现中的虚假化、概念化、公式化和主题先行弊端,代之以敏锐的市场把握、扎实的生活体验、深刻的人性洞见、悲悯的人道情怀、严肃的人生态度和创新的艺术形式,这是发展低碳艺术文化的必由之路。这条道理已经为奥斯卡艺术所证明。

In the current society,a more and more serious high-carbonization of internet- based culture which has result in more and more disorders in people＇s mind, is becoming a huge challenge to the construction of the low-carbon life. An effective path to deal with the problem is to develop the low-carbon artistic culture, especially the low-carbon film and television arts which should be produced under the guide of marketing mechanism. The core of the marketing is to meet the demand of humanity, which so becomes an essential and basic principal for developing the low-carbon arts. The principal pays much more attention to representation and expression of the original, real and common humanity in arts and also is regarded as a basic mechanism of artistic virtue and the low-carbon art.