从戏台到银幕——浅议戏曲电影传播的特点与出路

From Stage to Movie Screen——On the Features and Way-out of Dissemination of Opera Movies

现代传媒技术介入之前的戏曲传播是属于直接传播的方式,传受双方是处于面对面的同一时空,这种传播活动具有即时性的特点,是不可复制和不可逆转的,是唯一的。后戏台时期的戏曲传播是属于间接传播的方式,是一种大众传播。戏曲电影开启了戏曲艺术传播的新时代,为戏曲的传播和接受带来了诸多变化。时代的发展将戏曲往日娱乐霸主的地位边缘化了,戏曲电影的生存自然举步维艰。戏曲艺术的繁荣是戏曲电影振兴的基础,积极探索革新、应对市场变化是戏曲电影的出路所在。

Opera dissemination was disseminated directly before the intervention of modern media technique. The two parties of disseminators and receivers were face to face in the same time and space, which was the instant feature of the dissemination, so it was unduplicated, irreversible, and unique. The opera dissemination of the post-stage period is disseminated indirectly and is a kind of mass dissemination. The opera movies initiated the new era of the opera dissemination, brought changes to the dissemination and reception of operas. The development of times marginalized the opera＇s position of hegemon in the past, therefore the opera movies met difficulties in survival. The prosperity of the opera art is the basis of the promotion of opera movies, so the way-out of the opera movies lie in the positive exploration, renovation and adaptation to the market changes.