健身俱乐部私人教练专业能力对顾客满意度和顾客忠诚度的影响

A study of the professional ability, customer satisfaction degree and customer loyalty degree of personal coaches of fitness clubs

对黑龙江省哈尔滨市人和国际健身俱乐部和恒祥国际健身俱乐部有私人教练指导的会员进行问卷调查,探讨健身俱乐部私人教练专业能力对顾客满意度和顾客忠诚度的影响。研究表明:私人教练专业能力对顾客满意度有正向影响;顾客满意度对顾客忠诚度也有正向影响;私人教练专业能力对顾客忠诚度有间接影响。

The author carried out a questionnaire survey on the personal coach owning members of Renhe Interna-tional Fitness Club and Hengxiang International Fitness Club in the city of Harbin, Heilongjiang province, probed into the effects of the professional ability of personal coaches of fitness clubs on customer satisfaction degree and customer loyalty degree, and revealed the following findings： the professional ability of a personal coach had a positive effect on customer satisfaction degree; customer satisfaction degree bad a positive affect on customer loy-alty degree too; the professional ability of a personal coach had an indirect effect on customer loyalty degree.