商业电影怎样使观众“移情入梦”

Probing into How Commercial Films Can Engender Empathy and Identification from the Audience

观众是有思想有心理活动的观影者,商业电影想要吸引观众的注意力,使观众达到忘我的观影状态,就必须利用观众的观影心理,即观众的直观感知、无意识注意以及潜意识。商业电影正是抓住观众本身具有的不可忽视的生活经验、生理、情绪等,并利用这些因素,使用一些手段达到吸引观众的目的,并且使之产生愉悦舒适的效果。

The audiences are moviegoers with their own ideas and mental activities. For commercial films to grab the attention of the audiences, it is advisable to make full use of the audiences＇ film-watching psychology, namely, their visual perception, unconscious attention and sub-consciousness. It is by employing such factors as the life ex- periences, physical conditions and emotional statuses of the audiences that commercial films can achieve their pur- pose of attracting the audiences＇ attention and producing a pleasurable and comfortable film-viewing effect.