家用纺织品的定制及其营销方案设计

Study on Customization of Home Textile and Design of Its Marketing Scheme

多元消费时代的到来使得消费者不再满足于大规模、千篇一律的商品,而更加追求个性化。目前我国的家纺定制尚在起步阶段,相关理论的研究尚存在较大的空白。本文引入了家纺定制营销模式,论述了定制营销模式的概念、发展趋势及其原理,对家用纺织品定制营销的模式进行了分析,并对我国家纺企业如何建立定制营销模式提出了设计方案和建议。

With the advent of the diversified consumption age, consumers are no longer satisfied with a large-scale uniform product, and prefer personalized products. As customization of home textile is starting in China, the related theoretical research still lags behind. Customized marketing model of home textile was introduced and mlalyzed in this article, and the concept, trends and principles of its marketing scheme were also discussed. Then design plans and suggestions on creating customized marketing model were put forward for home textile enterprises.