徽文化与旅游业融合发展探析

Integrative Development of Huizhou Culture and Tourism

徽文化是我国三大地域文化之一,既有鲜明的特色和浓郁的区域特征,又有极高的文化价值和艺术价值.而文化产业与旅游产业关联度高,两者的融合发展,能够促进区域经济的良性循环,徽文化因旅游业的带动而发扬光大,旅游业因徽文化的融合而富有更深的文化内涵.针对目前徽文化与旅游业融合发展的现状和不足,提出新的策略与构想,从而更好地满足现代社会不断增长的文化旅游需求.

Huizhou culture is one of three regional cultures in our country, with full-bodied regional characteristics, cultural value and artistic value. The industrial relevancy of culture industry and tourism is high, and the integrative development of these two can promote the positive cycle of region economy. Huizhou culture can be carried forward because of the impetus from tourism, and tourism can be presented deeper cultural connotation. In view of present situation and insufficiency of the integrative development of Huizhou culture and tourism, some new strategies are proposed.