4China Consumer Market Strategies: How MNCs and Chi- nese companies are competing in the world's fastest growing market. The American Chamber of Commerce in Shanghai. 2012.
5Forbes Insight: Marketing to the New Chinese Consumer. Forbes. 20l 1.
6McKinsey Consumer & Shopper Insight: Meet the 2020 Ch inese Consumer. McKinsey Company. March 2012.
1Churchill G A.A Paradigm for Developing Better Measures of Marketing Construct[J].Journal of Marketing Research,1979(16):64-73.
2Sproles G B,Kendall E L.From Perfectionism to Fadism:Measuring Consumers' Decision-Making Styles[J].The Proceedings of the American Council on Consumer Interests,Columbia,1985 (31):79-85.
3Hiu A S,Siu N Y M,Wang C C L,Chang L M K.An Investigation of Decision-Making Styles of Consumers in China[J].The Journal of Consumer Affairs,2001,35(Winter):326-338.
4Schutte H,Ciarlante D.Consumer Behaviour in Asia[M].London:MacMillan Business,1998:27-31.
5Gong W.Chinese Consumer Behavior:A Cultural Framework and Implications[J].Journal of Academy of Business,2003,9(3):373-380.
6Sproles G B,Kendall E L.A Methodology for Profiling Consumers' Decision-Making Styles[J].The Journal of Consumer Affairs,1986,20(Winter):267-279.
