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大厨苏宁加料PPTV

Suning Takes PPTV Under Its Umbrella
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摘要 一家处于追赶位置的电商收购另一家处于同样位置的视频网站,苏宁指望PPTV带来流量、技术、文化变革。 On October 28 the long awaited acquisition of online video streaming site PPTV finally came to a close. Unexpectedly, the site wasn't acquired by internet giant Alibaba as some predicted, but the combined effort of long time electronic retailer Suning and Legend Capital subsidiary Hony Capital. These two newest shareholders will invest a total of $420 million to acquire a controlling stake in PPTV. Suning is looking to PPTV to bring new users, technology and media entertainment into its ever expanding online empire, so as to further solidify its presence outside the e-commerce arena.
作者 冀勇庆
出处 《中国企业家》 2013年第22期72-75,72+13,共4页 China Entrepreneur
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