我国医疗旅游发展对策研究

The development strategy research of China's medical tourism

随着体验经济时代的到来以及人们对"健康、长寿"的不懈追求,医疗旅游在世界各地已蔚然成为一股新风潮,中国也迎来了发展医疗旅游的重要机遇期。文章运用SWOT分析法,对中国发展医疗旅游的内外部条件进行分析,结果表明我国发展医疗旅游优势明显,但存在一定的限制,机遇与挑战并存,据此提出相应的发展对策。

With the advent of the era of experience economy as well as the unremitting pursuit of ＂health and longevity＂, medical tourism has become a new trend all over the world, China has also ushered in an important opportunity for the development of medical tourism. This article analyzes the internal and external conditions for China to develop medical tourism based on SWOT analysis method, the result shows that the advantages of de- velopment of medical tourism in China is obvious, but there are certain restrictions, opportunities and challenges coexist, on the basis of which some countermeasures are put forward to develop medical tourism in china.