大众文化对大学生思想政治教育的双重效应

College Student Ideological and Political Education in the Background of Popular Culture

大众文化是大学生思想政治教育所必须要面对的文化环境之一,它正在对社会大众的日常生活进行全面渗透。作为娱乐性、商业性、政治性的文化符号,大众文化已逐渐成为大学生学习与交往的一种媒介,并且深深影响了他们的价值观念、生活方式与行为表现。大众文化对大学生思想政治教育的挑战不可回避,研究大众文化与大学生思想政治教育之间的辩证关系,具有理论与实践的重要意义。

As a symbol of entertainment, business, politics and culture, popular culture has gradually become a medium for college students＇ study and communication. It deeply affects their concept of value, way of life and even behaviors. The main impact of popular culture on college students＇ ideological and political education is that it has struck and weakened the mainstream consciousness, and also misled students to the pursuit of fashion and irrational consumption behavior with abandoning their studies. However, at the same time, some opportunities are provided such as accelerating the socialization process of college students, broadening the channels of ideological and political education and promoting the formation of new cultural carrier. Thus, study on the dialectical relations between popular culture and college student ideological and political education is valuable for theory and practice.