摘要
中国日益开放的社会经济使国内企业竞争激烈,如何有效提高员工的英语能力受到企业领导的重视。企业英语培训市场需求巨大。本文从培训需求、培训模式和培训内容三方面分析了目前企业英语培训存在的问题,提出高校参与企业英语培训是增强培训效果的有效途径。
The opening economy in China boosts the competition among enterprises and the top managers have realized the fact that employees’ English proficiency can help enhance the position of the enterprise.There is a strong market for corporate English training.This paper discusses the problems of the current training situation through the analysis of training demand,training pattern and training content,and then points out that the cooperation between colleges and enterprises would be a wise practice to improve the training efficiency.
出处
《现代营销(下)》
2013年第9期78-79,共2页
Marketing Management Review
关键词
企业英语培训
校企合作
培训效果
Corporate English training
cooperation between colleges and enterprises
training efficiency