基于市场需求提高图书腰封广告文案的写作

Examples of books waist AD copy writing letter

当前,腰封广告文案的写作总体表现出手法千篇一律,语言内容空泛、浮夸,使读者厌弃,失去了这类广告应有的效应价值。为此,文案写作者需树立明确的目标意识,真正了解消费者的阅读心理,了解作品。以简练有效为写作标准,采用务实的内容,个性化、实用化的语言,改变文案趋同的写作现状,发挥腰封广告应有的作用。

At present,the waist sealing AD copy writing overall behave the same and vague,grandiose.Rejected to the readers.Lost this kind of advertising effect value.Therefore,copy writers need to foster a sense of clear goals,to consumer demand as a starting point,with concise and effective writing standard,adopt practical content,personalized,practical application of language,change document writing status quo of convergence,play the role of waist AD should have.