旅游企业生态角色定位及其生态价值评价研究

Study on the ecological role of evaluation and ecological value of tourism enterprises

旅游企业价值很大程度上决定于其在生态环境中的角色扮演。各类旅游企业应根据自身发展战略、目标和任务,确立旅游企业与金融机构、代理商、旅游者、竞争者、政府、社会、自然环境等之间的角色定位。本研究提出利用AHP-模糊评价模型对旅游企业的生态价值评价,并建立长期的动态数据库进行比较分析,保证旅游企业的可持续发展。最后通过实例验证了评价模型的科学性和实用性。

To a large extent, the value of tourism enterprises is determined by their role in the ecological environment. According to the project development process, the ecological role position of tourism enterprises is established between the tourism enterpri- ses and financial institutions, agents, tourists, competitors, government, society and natural environment. In order to ensure the sustainable development of tourism enterprises, the AHP - fuzzy evaluation model is taken to evaluate the ecological value of tourism enterprises, and the dynamic database is presented for long - term comparative analysis. Finally, an empirical analysis demonstrates that the method is a scientific and practical tool.