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论消费者商店选择行为与商家营销对策 被引量:1

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作者 黄维梁
出处 《商业经济文荟》 2000年第1期29-31,共3页 Commercial Economics Review
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同被引文献15

  • 1张黎.价格促销对商店整体价格形象的影响:理论与实证研究回顾[J].商业经济与管理,2006(5):25-31. 被引量:6
  • 2宋思根.零售商店形象属性维度的实证研究[J].北京工商大学学报(社会科学版),2006,21(4):8-11. 被引量:28
  • 3Martineau Pierre. The Personality of the Retail Store [ J ]. Harvard Business Review, 1958 (36) : 47 - 55.
  • 4Katherine B. Hartman, A. R. L. S. Recapturing store image in customer- based store equity : a construct conceptualization [ J ].Journal of Business Research ,2005,58 ( 8 ) : 1112 - 1120.
  • 5Keaveney Susan M. , Hunt Kenneth A. Conceptualization and Operationalization of Retail Store Image : A Case of Rival Middle - Level Theories [ J ]. Academy of Marketing Science, 1992,20 (2) :165 - 176.
  • 6Robert S. Moore, Brian R. , Kinard M. L. M. The carry - over effects of a physical store's image on its ecommerce distribution channel [ J ]. The Marketing Management Journal, 2005, 15 (1): 59-68.
  • 7Hanna, N. and Wozniak, R. Consumer Behavior : An Applied Approach [ M ]. ( Upper Saddle River, NJ : Prentice Hall) ,2001.
  • 8Dirk, M. , S.B. , and F.T. Perception of Store Attributes and Overall Attitude towards Grocery Retailers: The Role of Shopping Motives [ J ]. Int. Rev. of Retail, Distribution and Consumer Research, 2005,15 (4) :423 - 447.
  • 9Burt Steve , Carralero - Encinas Jose. the role of store image in retail internationalization [ J ]. International Marketing Review, 2000,17 (4/5) : 433 - 453.
  • 10Hirschman E. , Greenberg B. , Robertson D. H. The Intermarket Reliability of Retail hnage Research : An Empirical Investigation [ J ]. Journal of Retailing, 1978(54) :3 - 12.

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