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关于顾客资产管理研究

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摘要 顾客资产管理的基本活动由顾客资产获取、顾客资产挽留、顾客资产赢利开发三类构成根据价值链原理对顾客资产管理活动进行了分类分析;然后对企业顾客资产管理能力的概念和分类进行了研究,并构建了顾客资产管理能力的分析体系;最后提出了企业顾客资产管理核心能力的提升策略。
作者 王旭
出处 《边疆经济与文化》 2013年第11期16-17,共2页 The Border Economy and Culture
基金 广西教育厅科研项目(2009LX182)
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