关于《网络营销》课程本科教学的思考

On the Undergraduate Teaching of Internet Marketing Course

《网络营销》课程涉及多个学科,伴随着互联网技术的发展而迅猛发展,新的网络营销方式不断涌现。目前《网络营销》本科课程存在着《网络营销》教材滞后,课程授课脱离实际等问题。针对存在问题,教师应尽量选择最新教材,搜集整理最新的案例加以补充,积极鼓励学生动手,参与网络营销实践活动,同时引导、激发学生进行创新。

The Internet Marketing course involves a number of disciplines. With the development of Internet technology, new internet marketing modes are emerging. Internet Marketing textbook development has lagged behind the development of internet marketing,and the curriculum teaching is unrealistic. In view of the existing problems, the teachers should try to choose the latest materials, collect new cases to be added, combine the basic principle with the latest marketing model, actively encourage students to participate in the internet marketing practice, and stimulate students to innovate.