论我国动漫衍生产品存在的主要问题及解决办法

On the Main Problems and Solutions of China's Animation Derivative Products

动漫衍生产品是动漫产业中重要的组成部分,是动漫产业产生盈利的重要环节。在我国动漫产业发展如火如荼的今天,动漫衍生产品的设计与开发却有所偏失,并且已成为动漫产业深入发展过程非常薄弱的一个环节。从动漫衍生产品的文化定位、动漫市场的发展以及动漫衍生产品的开发理念等方面分析我国动漫衍生产品开发与设计存在的主要问题,并探索其解决办法是切实可行的。

Animation derivative products are an important part of the animation industry and an important link of profit generation.In China＇s animation industry in full swing today, the design and development of animation derivative products is somewhat deviation, and has become a very weak link in the process of the further development of China＇s animation industry. From such aspects as the cultural positioning, market development and develop ideas of animation derivative products, this paper analyzes the main problems in the development and design of China＇s animation derivative products, and explores feasible measures.