汉口租界历史街区旅游开发研究

Research on the Tourism Development of Historical Blocks in Hankou Concession Area

随着旅游业的蓬勃发展,文化旅游受到了越来越多人的关注。作为一种独特的文化旅游资源,武汉租界历史街区旅游开发问题越来越受到关注。通过对汉口租界文化旅游资源特色、开发条件和开发现状的分析,指出了汉口租界在旅游开发中存在历史建筑减少、宣传力度不够、人力资源匮乏、管理方式不当、文化内涵挖掘不够等问题,并从资源整合、旅游宣传、旅游设施、品牌塑造、形象设计等方面提出了开发建议。

With the boom of tourism industry, cultural traveling become popular with the public. As the unique cultural resource, the tourism development of historical blocks in Hankou concession area draws more and more atten- tion. This paper not only points out the problems of lack of historical construction, propaganda, human resources, and the disorder of management and the lack of development of culture through the anlysis of the feature of cultural travel- ing resource in Hankou concession area, the condition of development and the current situation of development but also comes up with the suggestions from the aspects of resources integration, tourism propaganda, tourism facilities, brand shaping and image design.