本土化元素在BWF公开赛标志设计中的运用

The Use of Localization Elements in the Logo Design of the BWF Open

通过对世界羽毛球公开赛标志设计的研究,从"意、形、色"的角度分析本土化元素的创意与理念的运用,结合设计案例,论述在羽毛球公开赛标志设计中的处理形式与创意规律及羽毛球公开赛标志设计的发展趋势,提出体育竞赛标志在艺术视觉传达设计与创意的过程中,须根植于本土化元素,着力体现时代的国际化、品牌的系统化、民族的传统文化、环保的生态化,使设计作品具有鲜明的地域特性和品牌代表。

Through the research of the logo design of the world badminton open competition, from ＂meaning, form, color＂points of view of the use of creativity and the concept of local elements, combined with design cases, this paper discusses the Open Badminton Championship logo design in the treatment of form and creation rules, and then analyzes the Open Badminton Championship logo design trends, the sports mark in the process of artistic visual com- munication design and creative, rooting in the localization elements, to reflect the era of internationalization, brand system, traditional culture, environmental ecology, so that the design works with distinct regional characteristics and brand represents.