摘要
"微电影"的发展环境主要由时代环境、创作环境及盈利环境组成。文章分析了当前"微电影"发展环境的基本现状,以及要保持"微电影"产业可持续发展所面临的制约和失和因素,提出了搭建及优化与其自身个性相符的良性发展环境的对策。
The'Micro- Movie'developing environment mainly consists of the era- environment,the creative-environment and the profits- environment. This paper has discussed the present situation in the developing environment of the 'Micro Movie'. The restriction and the estrangement factors to keep 'Micro- Movie'continuously developed has also been discussed. And finally the countermeasures that matches its own personality has been proposed..
出处
《浙江传媒学院学报》
2013年第5期96-99,138,共4页
Journal of Zhejiang University of Media & Communications
关键词
“微电影”
发展环境
对策
'Micro-Movie'
the developing environment
strategy
