浅析中国移动TD终端市场营销策略——以中国移动A市公司为例

On TD Terminal Marketing Strategy of China Mobile——A Case Study of China Mobile Company

随着中国通信业进入3G时代,移动通信市场呈现崭新的竞争局面。通过研究A市移动公司TD终端市场现状,分析了现阶段A市移动公司TD终端营销工作面临的问题,并给出了相关的营销策略改进建议。对中国移动市级公司在开展TD终端营销工作时提供了一定借鉴意义和参考价值。

With the commencement of 3G era for the Chinese telecommunication industry, a brand new situ ation of competition has taken shape in mobile communications market. This paper, through studying the current situation of TD terminal market of the mobile company in A share, analyzes the problems of TD terminal marketing of the mobile company in A share and gives relevant suggestions of marketing strategy for the improvement. It attempts to provide certain reference for the municipal companies of China Mobile in TD terminal marketing.