澳大利亚和中国运用PBL教学法的比较研究——基于“国际市场营销”课程教学

A Comparative Study of the Use of PBL Teaching Method in Australia and China:Based on the International Marketing Course Teaching

在全球经济发展对市场营销人员要求和国家教育部近年来出台的方针鼓励下,国内大学"国际市场营销"课程普遍采用双语教学的模式,但由于缺乏良好的教学法很难达到预期的效果和目标。目前我国的相关研究主要集中在对PBL经典理论的阐述和分析方面,缺乏对西方高校具体引用该理论组织实施教学实践的比较研究。介绍PBL教学法在国内"国际市场营销学"双语课程实施所取得的效果、遇到的障碍和问题,同时介绍澳大利亚大学课堂教学实施PBL教学法的先进经验,以及如何把PBL教学法用到国内大学"国际市场营销"双语教学中,以求PBL教学法在国内大学教学中取得良好效果。

Based on the requirements of the global economic development for marketing personnel and en couragement from the policy issued by the Education Ministry, the curriculum of International Marketing in domestic universities generally has begun the try of a bilingual teaching mode. However, it is very diffi- cult to achieve the desired effect and goal due to the lack of good teaching approaches. The current research mainly focused on the elaboration and analysis of the classic theory of PBL, lacking a specific comparative study of the theory for organizing the implementation of teaching practice for universities in western and domestic. This paper introduces the effect, the obstacles and problems of PBL teaching method encoun- tered in the domestic bilingual curriculum of International Marketing. It also specifies the advanced experi ence of the implementation of PBL teaching method in Australian and explores how to introduce it to the domestic universities to improve the efficiency and effectiveness of college teaching.