医药营销专业人才需求状况调查与建议

Investigation and Suggestion of the Demand Situation of Pharmaceutical Marketing Professional Talents

为了进一步了解医药行业用人单位对医药营销人员的需求状况和具体要求,以便对我国已开设医药营销专业的各大高校及时设置和调整相关专业和课程,系统地有针对性地培养医药市场需要的人才,因此,对医药营销专业人才需求状况进行了调查。并明确在未来相当长的一段时间内,医药企业仍需要相当多的接受过医药营销技能专业训练、具备医药专业基础知识的高质量、高素质、创新能力强的复合型营销专业人才。在此对各大高校医药营销专业人才的培养提出具有一定价值的建议。

In order to further understand the demand of pharmaceutical industry employment unit for pharmaceutical marketing personnel and specific requirements, and help colleges and universities offering pharmaceutical marketing specialty to set up and adjust timely relevant professional courses, and systematically cultivate talents needed by medical market , this paper conducted a survey of pharmaceutical marketing talents demand status, and put forward clearly pharmaceutical enterprises still need quite a lot of comprehensive professional talents with medicine pharmaceutical marketing skills training and required professional knowledge in the future. This paper puts forward some valuable suggestions for the cultivation of professional talents in colleges and universities.