本土代工企业与国外品牌客户竞争关系的影响因素——基于权变视角的实证分析被引量：5

The Factors Influencing the Competition Relationship between Domestic Manufacturers and Foreign Branding Buyers: An Empirical Analysis Based on Contingency Perspective

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摘要以99家样本企业的调研数据进行实证研究,探讨本土代工企业与国外品牌客户之间竞争关系的影响因素及其权变效应。直线回归分析结果显示,大部分影响因素对竞争关系的作用不显著。但通过曲线回归分析则发现,产业环境不确定性、研发设计方面的整体代工能力、代工企业的学习意图均与代工双方的竞争关系存在显著的U形关系;制造与质量控制方面的整体代工能力、代工企业专用性投资、客户专用性投资、代工企业专用性投资和客户专用性投资的交互效应,以及代工企业隔离机制则均与竞争关系存在显著的倒U形关系。 Based on 99 usable questionnaires,this empirical analysis is aimed at exploring the factors that influence the competition relationship between domestic manufacturers and foreign branding buyers in Post Financial Crisis Era. The research found that their mutual competition relationship had a significant U-shape relationship with industrial environmental uncertainty,research and design competence,and learning intent of subcontracting manufacturers,respectively; but a significant inversed U-shape relationship with manufacturing and quality control competence, the manufacturers' specific investment,buyers' specific investment,interaction between manufacturers' specific investment and buyers' specific investment,and the isolation mechanism,respectively.

作者吴斯丹

机构地区华南师范大学外国语言文化学院

出处《暨南学报（哲学社会科学版）》 CSSCI 北大核心 2013年第11期46-56,162,共11页 Jinan Journal(Philosophy and Social Sciences)

基金华南师范大学青年教师科研培育基金项目<后金融危机时期代工企业与国外品牌客户的竞合关系及其演变的实证研究--基于广东省代工企业转型升级的视角>

关键词竞争关系代工企业国外品牌客户权变效应 Competition relationship Influencing Factors Domestic subcontracting manufacturers Foreign branding buyers

分类号 F270 [经济管理—企业管理]

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