“软性”新闻中的意识形态建构——基于日本产经新闻网莫言获诺奖报道的话语分析

The Construction of Ideology in "Soft" News—Analysis on the Report of Japan's Sankei News on Mo Yan's Winning of Nobel Prize

以话语分析为视角,以产经新闻网有关莫言获诺奖的报道为分析样本,对其在这样一个政治性不是很强的"软性"题材领域的新闻中,成功建构出较强烈的意识形态意涵的过程进行了细致呈现,通过探究其新闻话语中意识形态的建构策略,凸显西方媒体涉华报道中的意识形态"极化"现象。我国受众对西方媒体涉华报道中的泛意识形态倾向应有充分的认识,提高接触外媒过程中的辨别能力与批判能力,对外传播中应有效学习西方媒体新闻报道中的意识形态建构策略,使我国对外传播收到"润物细无声"的效果。

Based on discourse analysis and taking the reports on Mo Yan＇s winning of Nobel Prize as samples, this paper analyzes how ideology has successfully been constructed in Japan＇s Sankei News, which is normally considered ＂soft＂ in terms of political discourses. Through analyzing the strategies used in the news for the construction of ideology, this paper highlights the ＂polarization phenomenon＂ in Western media when dealing with China-related news. It also suggests that Chinese audiences should be fully aware of the pan-ideological tendencies in Western media reporting China-related issues and improve their abilities of critical thinking; at the same time China＇s overseas broadcasting program should effectively learn the strategies for the construction of ideology used by Western media to achieve the effect of ＂moistening silently＂.