微博在高校思想政治教育中的创新应用研究

A Study on the Application of Micro-blog in the College Ideological and Political Education

微博作为一种新兴传播媒介,满足了高校学生关注社会、个性发展和思想交流的需求,以其丰富的信息资源和便捷的交流成为高校学生获取信息和交流思想的新渠道,因而很快受到广大学生的青睐,并对他们的学习和生活产生了深远影响。把微博引入高校思想政治教育的载体系统,有助于我们更好地把握和引导学生的思想动态,提高高校思想政治教育的效能。

As a newly-emerging media, micro-blog meets the needs of college student＇s focus on the society, their personality developments and ideological communications with others. Owing to its rich information resource and convenient communica- tion, it becomes a new channel and immediately wins the favor from the majority of the college students. Besides, micro-blog exerts a profound impact on college student＇s study and life. Therefore, the micro-blog should be introduced into the ideological and political education of the college, so as to predict and guide the students＇ ideological orientations. Thus, the efficiency of the college ideological and political education is to be improved.