摘要
在相关营销理论的基础上,以某油品销售公司为例,分析了公司存在的问题,提出了产品、价格、渠道、促销、有形展示、员工、服务流程相结合的全方位营销策略,以期为公司提高市场竞争力提供参考。
Based on relevant marketing theory, using a certain oil products sales company as an example, the article analyzes the problems existing in the company and put forward all-directional marketing tactics combining products, price, channels, promotion, physical evidence, employees and service process together for reference of the company＇s market competiveness enhancement.
出处
《当代石油石化》
CAS
2013年第6期28-33,共6页
Petroleum & Petrochemical Today
关键词
油品销售
市场营销
竞争
策略
oil products sales, marketing, competition, tactics
