湖北省大学生乒乓球运动消费现状调查研究

Survey and Research on Current Consumption Situation of Table Tennis in College Students in Hubei Province

湖北省大学生乒乓球运动首选消费动机主要有学习需要、身心健康等;总体消费水平不高,但相差较悬殊;大学生乒乓球消费结构主要分为实物消费、信息消费和劳务消费,其中实物消费较多。影响大学生乒乓球消费的主要影响因素有大学生的经济条件、乒乓球运动专业器材价格等五种因素。

The preferred consumption motivations why college students choose table tennis in Hubei province are study demand, physical and psychological healthl the general consumption level is not high, but it differs distinctively; the consumption structure of college students play table tennis is mainly divided into entity consumption, information consumption and labor consumption, of which mostly is entity consumption; the main factors which affecting the consumption of table tennis of college students are five factors of the economic condition, the price of table tennis＇ professional equipment and so on.