产品设计中基于设计符号学的文物元素再造

Re-creation of heritage elements based on design semiotics in product design

为研究文物元素在现代产品设计中的应用,从工业设计出发,提出基于设计符号学的文物元素再造研究方法.分析产品设计中的文化融入,以及文物元素再造现状,提出文物元素的设计符号学解读模型,包括语意、语构、语用和语境4个维度.提出基于设计符号学的文物元素再造内容、方法、流程和关键技术,以浙江省博物馆的典型瓷器为例,初步构建"文化元素再造创意设计系统";以"定窑划花缠枝莲纹葵瓣口碗"的再造为例进行验证,包括文物元素提取与整理、基于设计符号学的文物元素设计知识库构建以及文物元素再造3个部分,为文化创意产业和文博研究提供参考.

An approach of heritage elements re-creation based on design semiotics from industrial design was proposed for further exploring the application of heritage elements in modern product design. The cul- ture integration in product design and the current situation of heritage elements re-creation were studied. The comprehension model of heritage elements based on design semiotics was present, including semantic dimension, syntactic dimension, context dimension and pragmatics dimension. The content, methods, process and key technologies of heritage elements re-creation based on design semiotics were put forward. Taken the china heritage in Zhejiang Provincial Museum as an example, a heritage elements re-creation in- novation design system prototype was set up. Based on the system, a Ding Scratching Branch Lotus Lines Mallow-Petal Bowl re-creation example can be accomplished rapidly, including heritage elements extraction and sorting, design semiotics oriented design knowledge base, and heritage elements re-creatio, and the heritage elements re-creation based on design semiotics theory is test, which can provide references for cul- tural and creative industries, and cultural studies.