对苏北五城市不同文化程度群体体育旅游特征研究

Study on the Characteristics of Sports Tourism of the Different Cultural Degree Group in Five Cities of Northern JiangSu

以苏北地区不同文化程度群体为研究对象,运用问卷调查、文献资料等研究方法,分析了苏北地区五城市不同文化程度人群的体育旅游经历、旅游动机、体育旅游认知、体育旅游需求以及影响参与体育旅游的因素等特征,对于打造苏北地区体育旅游品牌、提升旅游竞争力、开发体育旅游市场和产品,提供理论依据,并能满足人们缓减压力,释放自我的需求,促进体育旅游产业的发展。

Using the methods of questionnaire, literature, this paper analyzes the characteristics of different education groups in five cities in Northern Jiangsu area sports tourism experience, tourism motivation, cognition, sports tourism, sports tourism demand and the effect of ginseng and tourism factors, aims to build sports tourism brand, to enhance tourism competitiveness, the development of sports tourism market and products, and satisfy the people to alleviate the pressure, release self needs, promote the development of sports tourism industry.