换位思考原则在商务信函中的应用

Application of Empathy Principle in Business Letters

国际贸易中很多贸易的成败,往往归咎是贸易双放仅仅考虑自己的利益得失而忽略了对方的想法和利益。态度上的"自我中心"主义,在贸易中是永远不受欢迎的。本文主要从语用学的角度出发,对换位思考这一指导英文商务信函写作的重要原则进行系统阐释:首先是You-attitude的使用,这是体现从对方利益出发的关键。其次是使用积极的语言,这是达到有效传递信息并达到友好沟通的根本。

Some trade success in international trade is often attributed to trade pairs to put pros and cons of considering only their own interests while ignoring each other＇s ideas and interests. Attitude of the ＂self-centered＂ doctrine, in trade is always welcome. This article from the perspective of pragmatics, this guidance for empathy English business letter writing a systematic explanation of the important principles： the first is the use of You-attitude, which is reflected from the other interests of the key. Following, using positive language, which is the fundament to achieve effective transmission of information and friendly communication.