期刊文献+

基于网络平台及服务主导逻辑理念的定制营销研究

下载PDF
导出
摘要 随着企业竞争模式的不断变化,定制营销在企业生存和发展中变得越来越重要。然而很多企业只关注了其营销方式,忽略了其营销主导理念。本文从营销理念的角度提出了服务主导逻辑理念对定制营销的影响。
作者 郭占海
出处 《商场现代化》 2013年第30期110-110,共1页
  • 相关文献

参考文献2

二级参考文献35

  • 1刘治江.服务价值链分析[J].企业经济,2005,24(3):68-69. 被引量:14
  • 2Heskett, J L. Jones, TO. et al. Putting the Service-Profit Chain to Work. Harvard Business Review, March-April 1994,164-174.
  • 3Chan K W, et al. Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures[J]. Journal of Marketing, 2010, 74 (3) :48-64.
  • 4Gronroos C. Service logic revisited: Who creates value? and who co-creates? [J]. European Business Review, 2008, 20 (4): 298-314.
  • 5Gronroos C. Value co-creation in service logic: A critical anal- ysis[J]. Marketing Theory, 2011,11 (3) : 279- 301.
  • 6Claycomb C, et al. The customer as a productive resource: A pilot study and strategic implications[J]. Journal of Business Strategies, 2001, 18(1) ;47-69.
  • 7Constantin J A and Lusch R F. Understanding resource mana- gement[M]. Oxford, OH: The Planning Forum,1994.
  • 8Day G S. Closing the marketing capabilities gap[J]. Journal of Marketing, 2011, 75(4): 183-195.
  • 9Fang E. Customer participation and the trade-off between new product innovativeness and speed to market[J]. Journal of Marketing, 2008a, 72(4): 90-104.
  • 10Fang E, et al. Effect of service transition strategies on firm value[J].Journal of Marketing, 2008b,72(5): 1-14.

共引文献52

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部